Andrew Goodwins theory

The six points below are points from Andrew Goodwin's music video theories. These were sourced from http://www.scribd.com/doc/21443985/Andrew-Goodwin-and-Laura-Mulvey-Music-Video-Feature-Notes

There is a relationship between the lyrics and the visuals, with the visuals illustrating,amplifying or contradicting the lyrics.

Genres are complex and diverse in terms of music video style and iconography.
Record companies will demand a lot of close-ups of the main artist or vocalist.
Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens,cameras, mirrors, etc.

There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.

A music video that uses and reflects on Andrew Goodwin's theory is Coldplay, Yellow. The whole music video is based around the lead signer walking on the beach in cold weather signing the song. By doing this the audience see a lot of close ups of the lead signer. This is promoting the band and makes the lead signer become more well known.

Appling Goodwins theory to our video:
Within our video will be follwing Andrew Goodwind theory by having close ups of the lead signer, by doing this it shows that we are shwoing we know what record companies want by following Andrew Goodwins theory. We will also be using voyeurism by having shots which come from the angle of mirros and objects where the camera can come out of. Using voyeurism is a good way to be different and creative with our video and can represent characters in many different ways so this means that the viedo can be decoded by the audience.