Analysis of two digipack.

A digipack is something artist and record companies put together to go with an album coming out. This the CD something extra for the audience. some include posters for the audience to keep.

Here we can see a digipack showing the artist Rihanna. This is advertising her new album she launch named LOUD. As the audience can see it show her being elegant and sexy with voyeuristic images which make the audience stare and glance at her.

There are alot of bright and vibrant colours which makes it eye catching. The bright colors represent Rihanna as a bold and confident signer and his could follow on to show within her music. The can make the audience wont to go and buy the album because the bright colors make the audience feel that there is so much more to see and hear.

By having Rihanna laid out naked across the digipak it can state that she shouting I'm free and sexy and she wont's to make other women feel like this and admire her.

The second digipack is showing Katy Perry advertising her album 'Teenage dreams'. The digipak shows Katy Perry standing confidently and look out of the digipak into the audiences eyes. By having the plain background behind her makes her look bold and confident .

Having the CD disc in bright and vibrant colors makes the CD stand out to the audience and give a mysterious effect with the red and white swirly lines.

From looking at the digipak the audience can not see the name of the artist or the name of the album, this suggest that the record label consider her to be so famous and has her own brand identity.