Question 4, Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

Question 3, Evaluation: What have you learned from your audience feedback?

Question 2, Evaluation: How effective is the combination of your main product and ancillary texts?

Question 1, Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products? on Prezi

Analysis of our Digipak advert

Analysis of our Digipak

digipak advert

Digipak

Directors Commentary

Final version of the music video

Monday 5th December - Sunday 11th December

As our last week of editing and producing the digipak and advert we had an upper hand by having the digipak complete. To make our advert creative we where coming up with loads of ideas but what stood out the most was to create a hairstyle for each member of the band and have their signatures underneath. This still followed the conventions on showing band identity but we found it to be unique because we were showing a mysterious effect to the band which we have shown them to be throughout the music video.

We finished our music video and made the video into high definition for better quality now all the pre-production work was done and the video, digipak and digipak advert it was time to move on to our evaluations.

Monday 28th November - Sunday 4th December

This week we had finally finished the animation and imported into the video and put it in all the correct places. This meant that we looked at the video and decided something was missing so what we though was to get our lead signer on a plain background and lip sync the song. We did this because we thought we could change the colour correction on final cut express. We also used tissue paper to create confetti which from a high angle we poor over tommy whilst he was performing. We also continued to follow Andrew Goodwin's theory by showing close up of our lead signer.

We then thought about how we could use Laura Malvey's theory and show voyeuristic images of the lead signers girlfriend and what we did was a panning shot from the bottom of her to the top. When we were using final cut express we thought it would be good to fade that clip in with a clip of the lead signer performing on the plain background. So this is using the conventions of Laura Mulvey's theory but at the same time we were playing on it.